Professor of Marketing Management
The University of South Australia, Adelaide.What was I doing when I decided to do the MBA
I had been working in a pharmaceutical company, in the early sixties, in a small department that did special projects for the general manager. I came to the belief that there would be great scope in the world for people who could employ ‘scientific management’.
Why I chose Cranfield
I looked around and Cranfield seemed ideal as it seemed to be working with and for industry and commerce and I gained a grant from Cranfield to do the Operational Research course there and subsequently discovered that the MBA course was just beginning.
What I got out of it
I was then fortunate enough to be able to do much of it. The Cranfield experience enabled me to gain a couple of wonderful jobs as an internal management consultant, first in the engineering industry and then in the advertising agency business in London. Some years later I returned as a member of the staff of the School and was able to give something back and contribute to another generation of MBA students, during my time there.