Etienne Veldhuis (EMBA 2004)

View Alex Chapman's profile on LinkedInExec MBA, 2004

Business Owner & Director – International Business Advisory Pty. Ltd.

What was I doing when I decided to do the MBA
I was based in Bedford, UK as an expat Senior Executive for an American company. The company produced Medical Devices and my function was Director International Business. The role demanded extensive travel in Europe, Middle East, South America and Asia.

Why I chose Cranfield
The good reputation of the Cranfield Exec MBA and the fact that my family and I were based close to Cranfield made it an easy decision for me.

What I got out of it
Respect and understanding for the power of diversity. The knowledge, extended skills and confidence to manage businesses and to make them stronger. The Cranfield experience enabled me to move into a Managing Director role in Australia. Firstly managing a legal entity for an AMEX listed company and now operating my own International Business Advisory.