Mike Spark (MBA 1976)

Mike Spark MBA, 1976
Discipline Leader – Marketing, Swinburne University of TechnologyWhat was I doing when I decided to do the MBA
In 1975, I was 30, single and in need of a change.

Why I chose Cranfield
I went to Cranfield after I heard about it from a friend who was undertaking a Masters there. It seemed a great environment in which to study and see some of the UK. The one-year MBA sold itself to me because only one year of salary was foregone.

What I got out of it
The MBA enabled me to move successfully from sales into business development/marketing when I returned to my former employer in Australia and then enabled me to start my own Marketing/management consultancy a decade later. The Masters qualification then allowed me to undertake university teaching from the early 90s to the present.

The knowledge and insights gained while studying the MBA have greatly enhanced my business and personal life. Studying solidly in syndicate groups for a year, with students from all over the world broadened my business and international outlook and my interpersonal skills tremendously. I’d do it all again if I could! The year spent studying still ranks as one of the best of my life!